LA Confronts The Brand Power Of Fast Fashion Giant Shein


I will never forget the first time I bought clothes from Shein, the fast fashion retailer based out of China. I couldn’t wait to stunt on everybody in my new clothes on the ‘gram back in late 2018 living in New York City. I’d go on the site and see so many cute tops, jackets and dresses, and they were so inexpensive! I would easily spend a few bucks online on all these clothes and be totally happy about it. Then came the awakening.

Shein Takes Over LA

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Last year, I started seeing a few fashion/clothing industry experts like Cora Harrington and Lakyn Carlton tweet about the negative impacts of buying clothes from fast fashion shops like Shein. This newfound awareness caused me to stop shopping at Shein and other brands like it. But I am one person. There is still a huge demand for these clothes.

My colleague Josie Huang wrote about how Shein is continuing its march towards global domination, starting here in Los Angeles, which is where the Chinese company is running their U.S. operations. Josie reports that the mega clothing company is planning to open the second of the three U.S. distribution centers in Southern California and now has new offices at the Row DTLA.

Shein recently opened a pop-up shop in Montebello and is making its brand more visible in local communities. For example, Josie writes that, in September, Shein commissioned five Latino artists to create murals in El Monte for National Hispanic Heritage Month. It’s putting itself out there and that is sounding the alarm for a lot of activists who are worried about Shein’s impact on everything from workers to the environment.

To read more about Shein’s global impact, check out Josie’s story.

As always, stay happy and healthy, folks. There’s more news below — just keep reading.

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Wait… One More Thing

Food For Longevity And Prosperity Just In Time For The Lunar New Year

Rows of red paper lanterns hanging. The lanterns have Chinese characters in black lettering with gold tassles hanging at it's base

Join in the fun this Lunar New Year

This Sunday is the beginning of the Lunar New Year! Millions of people are celebrating and that means…lots of food!

This week, LAist’s Fiona Chandra writes about the different dishes that people eat for the Lunar New Year and what each food represents.

For example, whole fish means “abundance” or “surplus”; Poon Choi, which means “basin vegetables,” contains abalone, sea cucumber and BBQ; and nián gāo means growth, or “getting higher every year”. There’s so many other different foods that people eat for the Lunar New Year. Check out where you can find these delicacies in Fiona’s story.

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